Growth Marketing Director

Hybrid - Palo Alto, CA

About Tensec

Tensec is a Silicon Valley technology company reimagining B2B cross-border financial services by providing a modern way for businesses to move money internationally. Founded by veterans from PayPal, Meta, Goldman Sachs, Visa, Mastercard, and Credit Karma, Tensec equips global trade companies and service providers with tools to deliver international payments and financial solutions to their clients.

Through an innovative revenue-sharing model, Tensec enables partners to monetize cross-border payments and build new revenue streams. By embedding Tensec's payment infrastructure, partners transform payment facilitation from a cost center into a profitable business line while providing their clients with competitive rates, transparent pricing, and efficient international transactions.

Role Overview

Seeking AI-First Growth Marketers Who Pursue Innovation — and Deliver Results.

At Tensec, we're reimagining cross-border financial services by making it faster and easier for businesses to move money globally. We're looking for a strategic, results-oriented Growth Marketing Director to own and scale our customer acquisition, activation, and revenue growth across the funnel. You will combine experimentation, analytics, and creative execution to drive a predictable pipeline and product adoption in a B2B fintech environment.

This is a highly cross-functional leadership role, ideal for someone who's data-driven, thrives in ambiguity, and can move fluidly between strategy and execution.

Key Responsibilities

AI-Powered Growth Engine

• Act as "GTM engineer" to orchestrate AI-powered campaigns end-to-end, from lead enrichment and personalization to multi-channel distribution and optimization
• Design, deploy, and manage AI agents for inbound qualification, outbound prospecting, and lead nurturing using tools like Clay, 11x, Artisan, or Salesforce Agentforce
• Build automated content workflows using AI for social media, SEO, email, and paid channels to maintain consistent market presence at scale
• Research, evaluate, and implement cutting-edge AI-driven growth and content tools to improve speed, personalization, and performance across all channels
• Create intelligent automation for lead nurturing, re-engagement, and lifecycle progression based on behavioral triggers and account signals

Growth Strategy & Experimentation

• Own the end-to-end growth strategy across acquisition, activation, retention, and expansion
• Design, execute, and analyze high-velocity growth experiments across email, LinkedIn, WhatsApp, paid channels, and SEO
• Optimize the full funnel from lead → MQL → SQL → revenue in close collaboration with Sales and RevOps
• Manage and scale paid acquisition (Google, LinkedIn), owning budgeting, CAC optimization, and rapid experimentation
• Define, track, and report on core growth metrics with clear attribution and ROI measurement

ABM Strategy & Lead Generation

• Develop and execute account-based marketing (ABM) strategies targeting senior decision-makers in target verticals (CEOs, CFOs, CROs, Heads of Payments)
• Partner closely with Sales, Product, and Product Marketing to craft hyper-personalized messaging for target segments and ICPs
• Plan, launch, and optimize multi-channel lead generation programs with clear focus on pipeline contribution, CAC targets, and ROI
• Design, launch, and iterate on campaign creative and messaging—test ad copy, landing pages, and offers at high velocity
• Manage landing page strategy and conversion rate optimization (CRO) to improve performance across the funnel
• Build automated ABM reporting dashboards for real-time performance visibility and data-driven decision-making
• Align marketing programs with sales priorities to accelerate deal velocity and close rates

Content, Enablement & Positioning

• Own the company blog end-to-end—from topic ideation and editorial planning to writing, publishing, and optimization
• Write and manage blog posts, press releases, bylined articles, and long-form content to support brand positioning and demand generation
• Own the social content strategy for LinkedIn and relevant B2B platforms, driving awareness, credibility, and inbound interest
• Continuously test, iterate, and improve content based on performance data, sales feedback, and pipeline impact

Required Qualifications

Experience & Track Record

• 8–12+ years of experience in growth, performance, lifecycle, or demand marketing, with clear progression into leadership roles
• Proven track record of scaling growth at a B2B SaaS or fintech company through Series A and beyond, including meaningful impact on pipeline, revenue, and CAC efficiency
• Demonstrated experience building and scaling growth engines—taking early traction and turning it into repeatable, measurable growth

AI-Native Growth Expertise (Critical)

• Demonstrated experience deploying AI agents for sales/marketing automation (not just "using ChatGPT"—actual experience building AI-driven GTM workflows that run autonomously)
• Hands-on proficiency with AI growth stack (e.g., Clay, Apollo, 11x, Artisan, AI SDR tools, AI content generation platforms) with measurable results
• Proven track record of achieving 10x+ efficiency gains through AI automation vs. traditional methods
• Experience managing AI-powered systems that operate 24/7 for lead qualification, outreach, content creation, and campaign optimization

Skills & Capabilities

• Ability to operate at both strategic and execution levels—from defining growth strategy to personally driving high-impact initiatives when needed
• Strong analytical and financial mindset, with deep experience in funnel analysis, attribution, experimentation, and ROI measurement
• Comfortable leading in high-ambiguity, resource-constrained settings, making sound decisions with incomplete data
• Clear, confident communicator with ability to influence senior stakeholders and guide cross-functional teams
• Track record of launching successful ABM and lead generation campaigns with measurable business impact
• Strong background in content creation and messaging for financial services or B2B tech audiences
• Exceptional written and verbal communication skills

Technical Proficiency

• Expert-level proficiency with HubSpot, marketing automation platforms (Marketo, Pardot), Google Analytics, and social media platforms
• Experience with WordPress or similar CMS for content management
• Comfort with data visualization and reporting tools
• English fluency required; Portuguese and/or Spanish language skills are a strong plus

What We Offer

Compensation & Benefits

• Competitive salary + performance-based bonuses
• Significant equity options in a fast-growing fintech
• Comprehensive medical, dental, and vision plans
• Mental health coverage
• Professional development stipend
• Paid time off (highly encouraged to use)

Tensec is a developmental organization committed to your professional growth, with investment in coaching, mentoring, and continuous learning opportunities. We invite people of all backgrounds and identities to apply.

Estimated Base Salary $170K – $210K & Offers Equity